The Bachelor of Marketing program at Nguyen Tat Thanh University was developed and taught in 2019. In 2021, the program was improved to better suit the workforce needs of the labor market. The 2022 revision identified three training objectives and ten learning outcomes, with a training duration of three years. The program is designed based on an analysis of the professional competencies of marketing professionals, including the ability to plan, organize, lead, and control marketing activities; the ability to understand relevant management knowledge in a global environment; the ability to build interpersonal relationships; communication skills; and the qualities of a marketing professional, etc.