Tiếng Việt
Digital Economics
The Digital Economy major (Digital Business specialization) helps students master AI, blockchain, and big data technologies to analyze data and make intelligent decisions. Combining modern economic and technological knowledge, you will develop creative business thinking, master digital transformation trends, and confidently conquer the global market!
GENERAL INFORMATION
Objectives of the Training Program
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Overall objective
Graduates with a Bachelor’s degree in Digital Economics are equipped with general economic knowledge and in-depth knowledge of digital technology and business, including activities such as building digital business strategies in the context of global economic integration, analyzing and managing enterprise data, and developing and managing digital products/services. This foundation helps students solve problems related to digital transformation in organizations, from managing digital supply chains to optimizing online customer experiences. Graduates possess the capacity for innovative entrepreneurship and a lifelong learning spirit.
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Specific objectives
– PEO1: Planning, organizing, leading, and controlling organizational activities effectively to meet sustainable business objectives and adapt to global digital transformation trends.
– PEO2: Utilizing digital transformation equipment and software, exploiting information and data, digital communication and collaboration skills, digital security and safety, and creating digital content to handle situations and solve problems in the digital environment.
– PEO3: Continuously expanding knowledge, fostering an entrepreneurial and innovative spirit, adhering to professional ethics, and demonstrating a commitment to lifelong learning to deliver positive value to the community and society.
LEARNING OUTCOMES OF THE TRAINING PROGRAM
General knowledge
PLO1 (K1) - Applying knowledge of natural sciences, social sciences, interdisciplinary fields, technology, politics, law, and understanding of contemporary issues and the United Nations' sustainable development goals in the practical context of the profession.
PPC-K1.1 – Applying knowledge of natural sciences to solve industry-specific problems
PPC-K1.2 – Applying knowledge of social sciences to solve industry-specific problems
PPC-K1.3 – Applying interdisciplinary knowledge and technology to solve industry-specific problems
PPC-K1.4 – Applying knowledge of politics, law, understanding of contemporary issues, and the United Nations Sustainable Development Goals to solve industry-specific problems
Professional knowledge
PLO2 (K2) - Analyzing technological trends in economics and management, and consumer behavior in the digital space to develop organizational development strategies.
PPC-K2.1 – Analyzing technological trends in economics and management, and consumer behavior in the digital space.
PPC-K2.2 – Proposing appropriate development strategies for the organization based on analysis of relevant factors.
PLO3 (K3) - Assessing the impact of internal and external factors on an organization's digital business process.
PPC-K3.1 – Assessing the impact of internal factors on an organization’s digital business process
PPC-K3.2 – Assessing the impact of external factors on an organization’s digital business process
PLO4 (K4) - Proposing sustainable digital business strategies for organizations based on identifying, evaluating, and analyzing relevant factors.
PPC-K4.1 – Building a sustainable digital business strategy helps organizations survive and thrive sustainably.
PPC-K4.2 – Ensuring the organization’s digital business strategy always prioritizes environmental protection, community service, and social development.
General skills
PLO5 (S1) - Effective communication in diverse contexts and methods in the digital age
PPC-S1.1 – Verbal, Written, and Multimedia Communication in the Digital Age
PPC-S1.2 – Interacting with Individuals and Related Organizations in a Diverse Environment, Respecting Multicultural Differences.
PLO6 (S2) - Phối hợp làm việc với người khác một cách hiệu quả trong vai trò là một thành viên trong nhóm hay một nhà lãnh đạo truyền cảm hứng
PPC-S2.1 – Lập kế hoạch làm việc hợp lý cho bản thân và đội nhóm một cách khoa họcPPC-S2.2 – Phối hợp làm việc với đội nhóm một cách hiệu quảPPC-S2.3 – Kiểm soát tiến độ công việc và đề xuất các cải tiến phù hợp
Professional skills
PLO7 (S3) - Applying digital tools to effectively operate the organization
PPC-S3.1 – Application of digital transformation devices and software
PPC-S3.2 – Exploiting information and data for digital security
PLO8 (S4) - Solving problems in the digital environment while also having the ability to create digital content.
PPC-S4.1 – Handling situations and solving problems in the digital environment
PPC-S4.2 – Creating digital content
Level of autonomy and shared responsibility
PLO9 (A1) - Compliance with the law, demonstrating an understanding of ethical standards and social responsibility.
PPC-A1.1 – Compliance with the law when conducting digital economic activities
PPC-A1.2 – Explaining the importance of professional ethics and social responsibility in conducting digital economic activities.
PLO10 (A2) - Adapting to change in various contexts, having a clear future orientation, demonstrating motivation for entrepreneurship, innovation, and lifelong learning.
PPC-A2.1 – Develop a habit of reflecting on and evaluating your own work performance.
PPC-A2.2 – Explore career trends and changes in the context of globalization to guide lifelong learning.
PPC-A2.3 – Demonstrate an entrepreneurial spirit and innovative approach in the field of the Digital Economy.
General introduction
The Digital Economics major is designed to meet the urgent needs of the digital economy in the context of today’s strong digital transformation. Students are not only equipped with a solid foundation of knowledge in digital economics but also have the opportunity to gain practical experience through collaborative projects with leading businesses. This helps students hone advanced technology skills, data analysis abilities, creative thinking, and an entrepreneurial spirit. A unique aspect of the Digital Economics major at Nguyen Tat Thanh University is that it trains students to apply advanced technologies such as artificial intelligence, blockchain, and big data to analyze data and make intelligent economic decisions. Therefore, graduates of the Digital Economics major have a strong economic foundation, proficient technology skills, the ability to adapt flexibly to the fluctuations of the 4.0 era economy, the ability to analyze data, make strategic decisions based on data, and contribute to accurately forecasting economic trends. After graduation… Graduates can confidently take on roles such as digital transformation specialists, digital marketers, or startup founders in the digital economy. These positions often offer high salaries and significant career development potential, keeping pace with the advancements in information technology in the cross-border business environment, contributing to the development of Vietnam’s digital economy and global integration.
Digital economics department information page
Training program
The Digital Economics program at Nguyen Tat Thanh University (NTTU) is an ideal choice for young people passionate about technology and business, aspiring to be pioneers in the digital age. The modern curriculum integrates economic knowledge with digital technology, helping students master subjects such as Digital Transformation, Business Intelligence, Artificial Intelligence in Business, E-commerce, and Digital Marketing. Students will practice with advanced web technologies, develop skills in implementing digital solutions for businesses, and build effective online business models. NTTU also provides opportunities for students to participate in real-world projects, fostering entrepreneurial ideas during their studies. With support from Project 844, the university builds an innovative startup ecosystem, trains professional coaches, and supports students in developing feasible startup projects. Graduates of the Digital Economics program at NTTU have the opportunity to work at technology corporations and companies. Learn e-commerce or start your own digital business project. The training program not only equips you with professional knowledge but also develops creative thinking, soft skills, and the ability to adapt to the global digital business environment.
Career opportunities
Digital Sales Specialist
Plan, organize, and monitor digital business activities.
Digital Marketing Specialist
Plan, organize, and monitor online marketing campaigns on digital platforms such as YouTube, Google, Facebook, TikTok, Instagram, etc.
E-commerce specialist
Planning, organizing, and managing business operations on e-commerce platforms such as Shopee, Lazada, Amazon, etc.
Digital Transformation Specialist
Digitizing information, processes, and production methods based on digital technologies.
AI Application Specialist
Researching and implementing advanced AI technologies available on the market to support and improve the work efficiency of departments within the company.
IT Project Manager
Defining objectives, planning, resource management, quality management, schedule management, risk management, evaluation, and feedback. Managing and developing a customer care system through a digital platform.
Modern learning environment
The school fosters a student-centered learning environment with advanced programs, modern facilities, and faculty led by business professionals, helping students enhance their professional skills and practical abilities.
Specifically, Nguyen Tat Thanh University also has:
– A team of young, dynamic, and enthusiastic lecturers, including professors from international universities and experts from businesses.
– 100% of classrooms and laboratories are equipped with air conditioning and free Wi-Fi throughout. The system includes 11 large-scale, modern laboratories built to international standards.
– Annual internships and practical training at factories and businesses combine theoretical and practical knowledge.
– Fully equipped library, cafeteria, and supermarket.
Many beneficial activities for students
Admission combination
| Combination 1 | (D01) Literature-Mathematics-English |
| Combination 2 | (C01) Literature-Mathematics-Physics |
| Combination 3 | (C02) Literature-Mathematics-Chemistry |
| Combination 4 | (C03) Literature-Mathematics-History |
| Combination 5 | (C04) Literature-Mathematics-Geography |
| Combination 6 | (C14) Mathematics, Literature, Economics and Law Education |