Tiếng Việt
In recent years, social media has been flooded with messages: study technology, study data, study AI to avoid being left behind. Meanwhile, human-related fields like Human Resource Management are often labeled as “administrative,” “easily replaceable,” and “not creating value.”
This is a common – and dangerous – misconception.
Technology can replace jobs, but it cannot replace human resource management.
AI can automate pre-recruitment, payroll calculation, and HR data analysis. But AI cannot:
- Deciding who fits the organizational culture
- Designing policies to motivate employees.
- Resolving conflicts between people
- Building trust, commitment, and engagement within the organization.
As technology advances and organizations become more complex, the role of human resource management becomes increasingly strategic. AI is a tool, but people remain at the heart of any organizational system.
Gen Z is chasing “hot” industries, but businesses lack people who understand the organization.
The prevailing mindset today is to choose fields based on trends: technology, digital marketing, finance, startups. However, in reality, one of the biggest shortages in businesses is people who understand how to manage and operate a human resources system.
Businesses can hire coders and marketing agencies, but it’s difficult to find people with a systems thinking approach to people, culture, and organization. This is why many fast-growing businesses collapse due to staffing crises, internal conflicts, and toxic cultures.
Human resource management is not a “soft skill,” but rather soft power.
Many people think of HR as a support department. In reality, HR is where the rules of the game are set within the organization: who gets hired, who gets rewarded, who gets trained, and who gets promoted. This is a huge, but often invisible, managerial power.
A skilled Human Resources manager can shape the behavior of thousands of employees through policies, organizational structure, and corporate culture. This is a form of soft power, but its influence is far deeper and longer-lasting than many “highlighted” positions in the media.
Parents often ask: what can you do with an HR degree?
This question reflects a pragmatic mindset and a lack of information. Human Resource Management students could answer:
- Recruitment, Training, Compensation & Benefits Specialist, HRBP
- Human Resources Data Analyst, HRIS
- Consulting on organizational structure and corporate culture development.
- Human resources manager, HR director, business leader
Many top CEOs come from a background in people management, because they understand that strategy is only valuable when people execute it.
Study Human Resource Management at the Faculty of Business Administration, Nguyen Tat Thanh University
The Human Resource Management program at the Faculty of Business Administration, Nguyen Tat Thanh University, is designed to help students understand not only administrative tasks but also the organization as a socio-technical system.
Students will learn:
- Human resource planning is linked to business strategy.
- Performance management and results-based compensation systems
- Organizational behavior and corporate culture
- Human resource information systems and human resource data analytics.
- Modern labor law and labor relations
This provides a foundation for students to enter management and organizational consulting roles in the future.
The unpleasant truth: The future will not lack people skilled in technology, but rather people skilled in human resource management.
AI can write code, create content, and analyze data. But AI cannot build trust, design motivations, manage conflict, or create culture.
In the future, businesses will have an oversupply of technical staff, but a severe shortage of people who understand human resources within the organization. Human Resource Management is not an “easy” field; it requires systems thinking, an understanding of psychology, business, and society.
Choosing a field of study is not just about choosing a job, but about choosing a position of power within the organization.
If you want to become the rule-maker in a business, designing systems to make thousands of people work more efficiently, Human Resource Management is a path worth considering.
The Human Resource Management program at the Faculty of Business Administration, Nguyen Tat Thanh University, does not train students for a job, but rather develops their mindset for managing people – a strategic competency in the AI era.
Authors: Au Lien – Hoang Thai
February 27, 2026
#HRM_NTTU #KhoaQuanTriKinhDoanh #AISeThayTheHR #SuThatVeHR
