MASTER TECHNOLOGY – LEAD THE TREND – MAKE MONEY WITH PASSION
SAME INDUSTRY AS E-COMMERCE
You are a person:
- There are always endless “this idea” and ” that innovation .”
- Passionate about technology, but not “dry” or uninteresting.
- Flexible thinking, quick adaptation.
- They have a keen eye for catching trends.
- Entrepreneurial spirit
The e-commerce industry is the “weapon” that will help you discover and develop your potential and realize your dreams.
VIETNAMESE LABOR MARKET 2025-2030: A “BOOM” FOR E-COMMERCE WORKFORCE
According to the Ministry of Industry and Trade, 70% of Vietnamese businesses are undergoing digital transformation – meaning 150,000 e-commerce positions will be opened by 2030. Starting salaries in this industry currently range from 10-18 million VND/month , increasing by 30-50% after 2 years of experience. Notably, multinational corporations such as Amazon and Alibaba are increasing investment in Vietnam – opening up opportunities to work in a world-class environment. In addition, the explosion of Livestream Shopping, Social Commerce , and Metaverse trends will create unprecedented career opportunities in the next 5 years.

Class of 2022 students participate in regular internship activities.
Studying E-commerce at university is not simply about acquiring knowledge – it’s about building a foundation to master the digital revolution . The university environment equips you with a systematic, multidisciplinary theoretical mindset : from technology (AI, big data) to business strategy, e-commerce transaction law, and customer experience. Furthermore, you’ll gain practical experience through simulated projects: building e-commerce websites, analyzing customer data, designing multi-channel marketing campaigns, and building multi-platform sales channels. Most importantly, the university’s network of partner businesses serves as a “golden bridge,” helping you access internship opportunities before entering the wider market after graduation.
Learning e-commerce isn’t just about getting a job – it’s about becoming your own boss . You’ll learn how to turn your phone into a “mobile store,” transform a small idea into a million-dollar startup, and most importantly – control your own income instead of relying on a fixed salary.
With an e-commerce degree, you can play multiple roles in the digital world:
- Intelligent data analyst : Uses tools like Google Analytics and Power BI to “decode” shopping behavior and optimize revenue for businesses.
- Digital Marketing Expert : Mastering platforms from Facebook Ads to TikTok Shop, transforming ideas into viral campaigns that attract millions of views.
- Cross-platform sales development specialist : delivers the company’s product value to customers through a cross-platform sales strategy.
- Digital Brand Development : Strategic Orientation for Brand Development in the Online Space, Transforming Vietnamese Start-ups into Global Unicorns.

Students from the K23 E-commerce program won first prize in the 5th “Future Manager” competition organized by the Faculty of Business Administration.
“The 5th Future Manager Competition was truly a valuable experience for me, a second-year student majoring in E-commerce – Business Administration. During my studies, I participated in many extracurricular activities, and the “Future Manager” competition challenged my management and implementation skills, honed my problem-solving thinking, communication skills, and effective teamwork skills. Through the competition, I had the opportunity to discover my potential and areas for improvement. I experienced a continuous learning atmosphere, constantly striving and connecting the knowledge I had learned to systematically achieve my goals. Nguyen Tran Thao Quyen _23DTMDT1C
Discover the potential and shape your future with the e-commerce industry.
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Admission information for the E-Commerce program in 2025:
Industry code: 7340122
Degree: Bachelor’s
Training duration: 3.5 years
Study location: An Phu Dong Ward Campus – Ho Chi Minh City
Admission methods:
- Admission will be based on the results of the 2025 high school graduation exam.
- Admission is based on 12th-grade academic transcripts.
- Admission is based on the results of the aptitude test administered by the Vietnam National University Ho Chi Minh City.
- Direct admission is based on regulations set by the Ministry of Education and Training.
Nguyen Thanh Phi Van – Head of E-commerce Department

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